BUS 390
Principles of Marketing

Course Description

This course covers the fundamental principles of marketing, focusing on creating, communicating, and delivering value to customers by developing effective marketing strategies.

Class Details

CRN Course Section Days Times Instructor Loc
28682 BUS 390 65Z ······· TBA-TBA John Francis ONLINE

Class Dates: This class runs from 2026-09-21 to 2026-12-11.
Footnote:
BUS-390.-65Z: Fully ONLINE. This class mirrors the for-credit class of the same number (BUS 390 mirrors BUS 90), so the course description is the same. Non-credit courses are intended for students who want to gain general knowledge, learn a new skill, upgrade existing skills, or enrich their understanding of a wide range of topics. Non-credit courses cannot be used to earn an associate degree nor any college transcriptable certificates. They can, however, be used to earn non-transcriptable certificates of completion. This is an online class that does not have scheduled meetings and can be completed independently each week on the student's own time. Students must have access to a computer, the internet and an individual email address. Most De Anza classes will use the Canvas course management system. We recommend a laptop or desktop computer to successfully complete the course; a tablet or phone may not be adequate for all assignments and tests. Information about Canvas and Online Education Orientation can be found in Canvas on the Student Resources page: https://deanza.instructure.com/courses/3382. The Student Online Resources hub with extensive information and tips can be found at deanza.edu/online-ed/students/remotelearning.

Class Materials

View textbook and/or other materials available at the Bookstore.

Course Details

Units
0 Units
Hours
  • Weekly Lecture Hours: 5
  • Weekly Lab Hours: 0
Program Status
Program Applicable
Credit
Non-credit Class
Grading Method
Pass/Fail Grading

Requisite and Advisory

Advisory
  • ESL D272. and ESL D273., or ESL D472. and ESL D473., or eligibility for ENGL C1000 or ENGL C1000H or ESL D005.
  • Pre-algebra or equivalent (or higher), or appropriate placement beyond pre-algebra

    • Limitations on Enrollment and Entrance Skills

    (No limit on student re-enrollment for 0 unit courses.)
    Back to Top